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Wherever I go, I won’t forget to wear my helmet.

BOSTON–I just got back from playing in the second preseason scrimmage of what I’m thinking will be my final season of full-contact football, and it actually feels good to say that.

Not because I’m growing tiresome of playing. I’m not. OK, maybe a little tiresome of practice, but that’s actually turning out to be kind of fun this year because of the guys we have on the team. Nevertheless, I think every athlete at some point in their athletic career gets to the point where they know how to play the game. Hey, that’s why experience is a worthy opponent of youth in professional leagues. The muscle memory has been burned into a silver plate, and unless that plate breaks–as it inevitably will with age–I will always know how to take a drop step and pull down the line to blow up a defensive tackle on a trap.

Getting my body to do it as fast and as violently as necessary is where the equation breaks down, and ultimate and final retirement from this kid’s and very young man’s game is the only solution.

All it takes is one bad axle to send a car into the breakdown lane. I’ve played offensive line my entire football career, and the pounding of two years of high school football, four years of college, along with the in-process pounding of my seventh year of minor league football, have made it so that my left knee is that snap, crackly and popping axle. Add that I’m not getting paid to put my body through this, and all the coverage of ex-NFL linemen in wheelchairs starts to become clear and present warnings.

So, football is a road winding to an end for me. No, I won’t be coming out of retirement for one more go ’round. I already did that twice; this is season two of my comeback after not playing from 2007-2009. And, I didn’t play the 2003 season. In retrospect, I had bullshit reasons not to play those seasons. But my left knee isn’t bullshit. It’s damn rickety.

And I’m going to need it for a few more years…at least one of which will be spent circumnavigating the globe on my yet-to-be-acquired BMW F650GS. My current bike is a BMW K1200LT, a fancy pants touring bike, which I both love and hate at the same time. I love it because it’s enormous and smokes every other cruising-type bike out on the road. It’s not especially loud, but the sound it does make resembles a super angry dark alley version of the Jetsons’ spaceship. It would lose in a race to a few of the more ridiculous sport bikes, but it doesn’t hurt that it has the exact same engine as the world’s fastest naked (meaning exposed engine) streetbike, the BMW K1200R. Some will say that’s actually the Suzuki B-King, but British magazine RiDE tested the B-King and K1200R together and found that despite the extra power of the B-King, the K1200R was faster accelerating and had a 9 mph higher top speed.

The move to the F650GS will be a trade of speed, luxury and comfort for not-quite-as-speedy, versatility and comparable comfort. It is actually known as a great touring bike in its own right, and it should be if it’s going to be the peppy 1-cylinder engine that could…scoot me around the world.

Yes, I am a man of many helmets.

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Is it finger-lickin’ good in Colombia?

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BOSTON–I’m quite happy I was able to draft at least a few blog entries during my very short nine days in Colombia. Add a zero to that nine, and that’s about the time I would have liked to spend there…in a perfect world. Where Barone has a trust fund and no need to actually fund his existence.

That now places me squarely in retrospective mode with respect to Colombia, not the best vantage point from which to be emoting about the tail end of my experience. Writing in the morning bleary-eyed after an endless night of salsa dancing and not returning to my hostel until 9AM, and the like, made for impassioned writing sessions to say the least. Benchmark writing sessions, as far as the act of writing being purely fun and pleasurable?an all too rare occurrence in a life where it’s mostly done as a job, not a visceral reaction.

The night after my ride through the coffee region, I arrived back in Buga. Since it was my second-to-last night in Colombia, I figured why not call up a couple of old friends (three days qualifies as old in a nine-day lifetime), Themis and Lorena, the Colombian hunnies who taught me Salsa and a couple other steps.

After catching up at The Holy Water Ale Cafe over mango beers we headed to this place called El Castillo de Cerveza: yes, The Beer Castle. We drank more beer and talked and danced some more. It was literally a castle-like structure that was bought by banditos and converted into its current purpose as a splendid spot by a park to get down and get drinkin’. Inside, the walls were monuments to past revolutionaries and musicians like Che, Jim Morrison, and other iconic folks you’d want to join for a cerveza at a beer castle.

Colombian hunnies are lovers, man. They’re firey, mate. They’re like chill, dude, but nice and crazy at the same time. On this night, however, sleep ruled over crazy. I actually got some. Sleep, that is.

The next morning, I forayed into the Buga marketplace intent on trying something I’d yet to experience, and couldn’t rightfully leave Colombia without trying–chocolatera. Colombian hot chocolate. I strolled my way around the fresh eggs-from-the-chickens-at-my-casa booth, past the raw-carne-hanging-from-hooks emporium, around the random plastic beach toys table, and right next to the guy selling Nike and Puma sneakers was a small little breakfast counter tended by a couple of older Colombian women. I ordered a chocolatera. They gave me a soup bowl full the stuff, complete with spoon, a piece of fresh bread, and a large chunk of mozzarella-like cheese. Yum! And only the equivalent of a dollar! Did I mention Colombia offers some fantastic bargains?! I strolled elsewhere around central Buga that morning. At one point I just sat down on a bench in the courtyard of Basilica de San Francisco and attempted a conversation with a couple of guys. At another point, I bought this awesome little treat called a cholada, which was kind of like a cross between a smoothie, a fruit salad, and a sundae cup loaded with all sorts of fruits and otherwise fruity goodness. Heaven in a cup, kids.

Attempted conversations were the norm for me in Colombia…with varying degrees of success. With one year of Spanish under my belt in college, most conversations didn’t go completely no comprendez, but if I plan to go back, which I might this December, I want to do so with a better grip on the language. Remarkably, my dad has Rosetta Stone for Spanish, and he’s going to send it to me.

That afternoon, Lorena and I got on the bike and headed over to the town of Tulua, where we had lunch with Themis at the mall, where she works. This lunch date led to another momentous discovery. Colombians have solved the age-old problem of getting greasy fingers when eating fried chicken: wear food service gloves.

Duh.

It would never fly in America, however, where “it’s finger lickin’ good” is basically engrained in our culture. Eating fried chicken with utensils is sacrilegious enough, but to actually place a grease impenetrable barrier between fowl and face? I couldn’t bring myself to do it. Neither could I refrain from laughing my ass off at the girls when they did it.

In a matter of maybe 24 total hours together, Themis, Lorena, and I became pretty good friends. We’re staying in touch, and if plans work out, we’ll hangout again around the holidays.

In conclusion, here are impressions on my Colombian experience as a whole.

Colombia is absolutely a country on the upswing. Everywhere you look, there’s building and commerce. People are gainfully employed, whether it be as a gas station attendant, selling computers in the mall, working at a bank, or selling plantains from a cart in the city centre, it seems to be enough. The middle class is growing. Kids–even those of little means–are finding their ways to universities to further their studies and improve their lives. The poor, while still in many cases disturbingly destitute, are becoming fewer. The threat of violence, kidnappings, terrorism, and the like is lessening. I know it’s still there even though I never witnessed it. Statistics show, however, that the trend is real.

My bold prediction is that Disney will be eyeing the coffee region in 10 years or so. Maybe they buy Parque de Café, and give it some mouse ears. Maybe they set up shop on the Caribbean or Pacific coast.

It’s right there, folks. If you could buy shares in a country, which you probably can through some sort of creative Wall Street product, put your mad money on Colombia.

-AVEB

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When beauty dresses dangerously and pavement just might kill.

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MANIZALES, Colombia — “No se dynamite.”

That would have to be the earnest reply of every engineer and architect ever involved in building the vast majority of the buildings and infrastructure that comprises the mountain city of Manizales. There really is nothing to compare it with that I’ve ever seen–a city whose main thoroughfare runs along the ridgeline of a mountain range with streets running into vast valleys on either side.

This makes for numerous roads that snake their way up the mountainsides, or, in most cases, simply drop off with what would have to be 40-degree plus grades that would be much more at home on a ski slope than an urban cityscape.

Seriously, I am no wuss when it comes to the types of roads I’ll ride on, but when I came face to face for the first time with 5-7 block uphill climbs where i could have easily tipped my bike backwards and tumbled down the hill if I just leaned back a little, I was legitimately scared. Especially when I had to stop. I definitely killed it a few times. The city also had secondary peaks and valleys, which made landmarks basically useless. I got lost for almost two hours on two consecutive days, the latter of which was when I was trying to leave the city to head back south toward the coffee region. The road I came in on was closed due to a landslide; I would still be poking around those streets if I didn’t make the shrewd decision to follow a bus out of town that had the city I wanted to go to painted on the back.

Following that bus was a great life choice!

I was not only rewarded with getting out of Manizales, but also the most beautiful scenery I’d ever seen anywhere coupled with the most righteous and pristine twisty curvy roads.

The ride took me through the cities of Perreia, Santa Rosa, Armenia, Montenegro, along with a collection of smaller villas. I also forayed offroad for the first time on my trip–twice–but only once intentionally.

The accidental offroad adventure came in the form of me just riding onto to this massive tropical plantation, where they were growing coffee, plaintains, and a few other crops they had hidden from view–I suspect coca and marijuana. Anyway, I thought I was going to Parque de Cafe Nationale, but the stark absence of anything resembling the tourist trap I was expecting got me thinking that perhaps I had just taken the liberty to ride my moto onto somebody’s gigantic lawn. I went further and further back and very soon this palatial mansion emerged from behind a hill, complete with Beverly Hills style front gate fully equipped with high tech looking surveillance equipment.

I stopped the bike and took off the helmet to get a better survey of my surroundings. I was expecting to hear the barking of vicious Colombian drug lord guard dogs zeroing in on my position.

Nope. Just this little 10-year-old mijo named Juan on his bicycle.

As he rolled up behind, i realized this was definitely not the coffee park.

“Lo siento amigo. No es al parque de cafe?”

“No,” said little Juan with a bit of a chuckle.

“Donde es?”

He replied unintelligably, but his gestures clearly indicated I should not have veered off the main road.

“Lo siento amigo,” I said.

I then told him where I was from and what I was doing in Colombia en Spanglish. He smiled and went on and on, once again unintelligably.

Little Juan lived in the small “ordinary” house that I had passed on the trail up to this gate. Servant quarters perhaps? Anyway, I started the bike back up and rode back to the main road and eventually found my way to the actual parque de cafe–20 minutes down the road.

Parque de Cafe Nationale was an amusement park with an educational slant to it; it also housed a small but interesting coffee museum.

My other offroad adventure led to my discovery of bonafide paradise.

In the town of Santa Rosa, I started seeing the words Termenales painted on the road with arrows pointing the way. A quick glance at my map revealed that Termenales was, in fact, a place…one where the road, well, terminated.

However the pavement portion of the road terminated well before I reached “Termenales.” I was a little unsure about going offroad for the first time (forgive the non-chronological order here). Echoes of all the bad things folks said about Colombia were reverberating in my head. If I were to find those things, offroad would certainly be where.

I pulled up on the bike and slowed to a crawl as I neared the gravel.

“Fuck it,” I told myself as Pink Floyd’s “Time” came up on shuffle. “If it’s my time, then it’s my time. I’m not going to let fear of something unknown dissuade me from something I really wanted to do. Hey, I can’t take my bike at home off-road…the fucking mirrors would fall off.”

Don’t get me wrong; I love my K1200LT. We’ve had amazing adventures on the smooth easy roads in the states. But here I was out in the third-world wilderness with no GPS (I had my droid phone, but GPS didnt work), no functioning cell phone, no and really bad language skills. I did, however, have the right bike to take on this challenge. The BMW F-650 was built for riding into undiscovered country, paved or otherwise. It handled like a dream. I would later find out from Mike at Motolumbia that this is because the gas tank in this machine is mounted in the rear of the bike. I mean, yeah, the fuel cap was on the right side of the bike just under and behind the seat. Makes sense! German genius! Just didn’t put it altogether until the end.

Now confident despite my inexperience, I downshifted to second gear and twisted the throttle.

Good things happen to those who say, “Fuck it!”

Fifteen minutes later, I found myself face-to-face with paradise.

And yes, its name was Termenales, a quaint five-star quality resort built around a natural hot spring waterfall! Yes, a hot spring waterfall! I didn’t realize it until I dipped my hand into the water and found it as warm as any hot tub!

The resort has been around in some form since 2007, and they appeared to be wrapping up construction on some fresh improvements or remodeling.

I only stayed long enough for a couple cups of delicious coffee, but that was plenty for me to decide in the highly unlikely event I ever get married again, this place will be the setting for my honeymoon. Haha. All-inclusive resorts and cruise ships, SUCK IT!

Termenales was skillfully built into nature to complement it. Not over it, through it, or instead of it. Truly, a masterpiece of eco-friendly design and engineering…apparently a recurring theme in Colombia, regardless if the end result is a little dangerous or breathlessly awe-inspiring!

-AVEB

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CaliBuga! It’s my new catchphrase.

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BUGA, Colombia — Cali is the third biggest city in Colombia next to Medellin and Bogota, the latter of which must be among the world’s largest with a whopping 8 million residents. However, as salsa dancing goes, it’s supposed to be the center of the universe, according to all the guidebooks and websites.

I’m not so sure about that. Over the last 48 hours, I had the opportunity to experience both, and Cali gets a big FAIL.

I never actually made it to the salsa club i was trying to get to in Cali, but to be fair, maybe it lives up to the billing once you get there. However, to rightfully own the esteemed title of Salsa Capital of the World, shit like this can’t happen…

I caught a cab, and told cabbie in my best espanol to take me to this place the front desk girl at Casa Blanca Hostel told me she would go if it were her last night on earth to go salsa dancing. Maybe i didn’t properly conjugate my verbs, but i was sure i had the name of the place right–Casa de Tierra.

Numerous times I repeated myself, and numerous times cabbie shot back at me a barrage of ridiculous spanish excuses for why he didnt know the name of the place, and asking ME for directions!

Dude, come on! And, where EXACTLY ARE YOU TAKING ME, by the way!? The surroundings were turning ever more seedy

I got a little heated.

And that’s when cabbie stopped at a light. I wadded up a 5000 peso note (about $2.50 american) and threw it in the front seat and forcefully extracted myself from the most ridiculous cab ride of my life.

I found myself in the company of some of Colombia’s finest examples of good upstanding citizens. Most looked cracked out of their minds, yet all of them seemed to have fully functioning gringo radar! They started circling around me like hungry hyennas. “Dinero! Pesos! Dollares Americanos!” were the words i could pick out from their loco chorus.

Instinct kicked in.

Immediately quashing a jolt of fear, i mustered the baddest ass scowl I have in my arsenal…the same one I use when I’m in my stance, ready to pull down the line on a trap play and blow up an unsuspecting defensive tackle.

I started yelling at these idiots to get out of my fucking way, lacing in some spanish to make sure my point was fully comprendez. I pushed my way through the crowd of about 10-12 now decidedly stunned banditos to get to another cab that was parked around the corner. I got in, and with banditos banging on the window still demanding pesos in their unique brand of filthy stinking suave, I told the second seedy cabbie of the evening to vamanos!

Fucking Cali. This cabbie never heard of the club i wanted to go either, nor the hostel i was staying at. Thankfully, he happened to come up to an area that i actually recognized since the 5 or so hours I’d been in town…an area about 7 blocks or so from my hostel with a good concentration of bars and clubs, where i attempted to salvage my night, and did so with a modicum of success. However, all the excitement had me now pretty tired, so it wasn’t long before i began walking back to my hostel.

The stroll home was highlighted by a dozen or so propositions from Cali’s not-so-finest stock of hookers. But one was actually muy muy muy caliente and I gave her about a 19-second stop-and-chat. She was undoubtedly the class of the bunch with which i interacted, and yes, the thought did cross my mind. Hahaha. But my next thought, at about the 16th second of said stop-and-chat, was of the fine upstanding clientele this chica has undoubtedly serviced–all thousands of them. At the 18th second, my current STD-free status and my desire to keep it that way popped into my head, and by second number 19, one foot began stepping in front of the other. “Adios muy chica bonita!”

The next morning, i took off for the premiero day of my four-day adventure on a BMW F650. What a ride! Awesome windy roads up a mountain and into a valley between two mountain ranges. The landscape was a tropical version of the notches in NH’s White Mountains, and the roads were in very good condition and reminded me of the ones I rode down in the Smokies of North Carolina with sharp and steep hairpin curves. After about six hours with a few stops for refreshment and navigation in the towns of Restappo and Yumbo, I made my final stop for the day in the city of Buga.

Buga is a DEEPLY religious city with the world famous Basilica de San Francisco at its heart and an entire outdoor shopping mall dedicated to selling all things Jesus and Mary. It was really awesome. The people were so cool, and happy to strike up a conversation with me in my awful Spanish. Hey, around here, they’re learning their English from Cartman, Stan, and company…from South Park to Buga with love and kicked babies mes amigos!

Mike from Motocolombia (they rented me the beemer) gave me a card to Buga Hostel, and I found my way to it. That evening, dos chicas from Buga rang the bell and came into the hostel’s bar. Hostel Buga also operates a restaurant and a FANTASTIC MICROBREWERY! One thing you will not find in Estados Unitos is MANGO BEER. In fact, i doubt you’ll find it anywhere else in Colombia…I haven’t yet. It’s SOO GOOOD!

Lorena and Themis were two awesome chicas, and we sat in the bar sipping mango beer and practicing our Spanish and English along with one of the co-owners of the hostel, Clint from Washington state.

OK, so this evening got CRAZY! In a muy muy muy bueno way! Lorena and Themis taught me how to salsa, meringue, and mamba (sp?). Now, all my friends in Boston say I’ve got mad moves, but sometimes I think they’re just being nice. LOL.

No, these chicas were so thoroughly impressed with my sense of rhythm and ability to learn these steps that they wisked me away to a giant outdoor fiesta that night! I danced and danced and danced with lorena and themis and lorena and themis….again and again for hours….on a SUNDAY NIGHT! We were at this giant outdoor pavillion constructed specificallly for this purpose with about 500-700 other Bugans of ALL AGES. Teens to seniors and everything in between. Of course, it was dominated by the 18-40 set, but it was so cool to experience this authentic sense of community and the true spirit of FIESTA that we in the USA seemed to have never gotten the hang of.

We danced and took care of one and a half bottles of this stuff called EL BLANCO, which looked like vodka and tasted like jager.
My night didn’t end until 9 am, and I never slept in Buga Hostel, though I did sit on the bed, and it’s fairly soft. I highly recommend the place!

I need not bore you with further details on what happened after the fiesta, but rest assured, mes amigos, I slept like a bebe when I did finally get to sleep…elsewhere in this beautiful and ridiculously fun Ciudad de Buga, THE TRUE SALSA CAPITAL OF THE WORLD

-AVEB

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36 hours of pure colombian gold

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BOGOTA–You’re hereby required to forgive my mildly trembling hands right now. My typing capability on my htc incredible, while ordinarily legendary for speed and accuracy, has been dampened somewhat by the past day and a half worth of Colombia.

Viva Colombia!

Muy chica bonitas! Mucho gusto, mamacitas, me llamo el loco muchacho Adam, the feller from Boston who enjoys tossing your fine ass up in the air a la discotequa, Radio Berlin. And despite my best efforts, i managed to wake up with all my stuff and no need to find policia, who are actually really cool. When i arrived here on thurs night in a driving rain storm, my well-meaning colombian cabbie dropped me off about 3 blocks from Hostel Sue Candelaria, my home for the last two nights. Luckily, la policia knew where this big wet panting dog belonged and walked me uphill to the door.

Now, it’s Saturday morning, and i’m the first one awake among my multinational partypeople crew after getting in at 5am last night. They make the best mojitos down here! Thanks Heike, you saucy german expat bartender!

Prior to last night’s madness, i took in the Colombia Gold Museum, four floors of native gold antiquities created by the 70-some odd civilizations that predated colonists by thousands of years. Several are still around in token numbers, and with the gold and engineering marvels these cultures left behind–especially the Nasi people who built over 500,000 hectares of irrigation, fishing and transportation canals to take advantage of the seasonal flooding–it makes one wonder whether the way human beings used to work with their world rather than attempting to enforce their will upon it might have made for a simpler and happier existence.

Well, thats enough Jack Handiness for now.

Here in a few hours, i’m boarding a 1-hr flight for Cali. Tomorrow, im taking off on the bike for Medellin and other yet unknown parts.

…and I’m just getting started, kids.

Picture: ma colombian chica bonitas Eriqa y Vella. Muah mamis!

-AVEB

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The day before Colombia

ORLANDO — I’m currently awaiting my flight to Bogota in Orlando. So, i figured by my third margarita at this airport bar, a blog post would be in order.

Nothing of note to report just yet other than the cabbie that drove me to logan airport this morning was CLEARLY HAMMERED. LOL. But i got there, and tipped him for his efforts. Hey, if anything is “true Boston” it’s that ordering a cabbie to pick u up at 4am in boston on the night of a beloved sports team’s playoff game (in this case, the poor C’s that got jammered by Lebron and Co.) will nearly always result in a drunk cab driver. Admonishing Mr. Cab Man for his ridiculousness was smartly handled by the toll taker at the Allston-Brighton entrance of the Mass Pike, who made cabbie promise that he’d go straight home after dropping me off. Hey, that was good enough for me.

Anyway, assuming the pilot of my plane isnt hammered, I’ll arrive in Bogota at 8:45 tonight. Colombia is one of those places that draws worried looks and questions like, “are you sure you wanna go there? It’s dangerous.”

The truth is, it is a little dangerous, especially with the plans i have. For four days and three nights I’m gonna be riding a BMW F650 to Medellin and into the countryside. Originally, i was going to have a guide with me. The guide had to back out, so now it’s gonna be a solo ride, which means this experience is gonna be even more of a blank page. But if I’ve learned anything in the 32 1/2 years I’ve been a resident of this pretty blue ball we call earth, it’s that it’s all a blank page despite our best efforts at planning and foresight.

On this trip, I’m not only expecting the unexpected. I’m inviting it.

If that’s crazy, then so be it. Enjoy your nightly fix of reality TV. I like my reality served up fresh in my face, where i can taste, smell, and touch it.

But don’t bother looking for me on LOCKED UP ABROAD. BECAUSE I aim to misbehave and get away with it.
;-)

AVEB

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This blog post took me a year to write because of cable TV.

It’s amazing what happens when you don’t tend to your blog. I’ll admit to that sin, but I’ll spare you the excuses.

What I won’t spare you, however, is the start of a blog I appeared to have started about a year ago, but never finished. Like an old bootleg tape emancipated from an attic chest, the tracks on this one speak for itself. At one point–and I’ll tell you where–I’ll finish the entry as I originally intended–well,  believe I intended==but a year later. It’s true; I left myself notes…

–SOMETIME ON OR AROUND FEBRUARY 2010, ADAM BARONE WROTE…

I must say, it feels good when a former college professor reaches out to you 10 years after graduation and asks you to review and critique a few of his graduating seniors’ portfolios. I haven’t received the package yet, but I’m definitely watching the mailbox. The feeling I have right now indicates to me that I value my education and overall experience at Anderson University in Indiana. I, and probably most who went to school there, have commented or thought that at some point, I suspect.

Even though at the time, many of us resented the bubble.

AU was an interesting campus like that. Though it was open and supportive to the surrounding community, it was very much a world of its own with a unique construct of laws and nature.

Nature…Of course in a literal sense, you’re talking about the squirrels. It must be that sometime back in the 60′s,  lectures from housecats under the concrete eaves of Decker Hall taught the little critters that we posed no discernible risk. Except, perhaps, for 9-year-old boys with BB guns. Obviously, the resulting unskittish demeanor among the 18+ set has been passed down for squirrel generations that have since called The Valley home.

When I was there, dorm rooms didn’t have cable TV; this was the late 90′s when cable TV wasn’t exactly new or innovative. By my sophomore year, however, the rooms were wired for it when they ran the Internet into the dorms. The University, perhaps in their wisdom, made a conscious decision not to pipe through service because they felt–or so I heard–that cable TV in the rooms might encourage people to cocoon themselves and not come out of their rooms.

I don’t know if that was a valid fear. I mean, it would probably happen in some measurable way…when you go from getting one or two fuzzy channels to 40-something crystal clear, TV watching will increase. But cocoon themselves? Maybe if there was reality TV in the late 90′s like there is now. But now, the dorm rooms have cable. So, go figure.

Maybe that

….no cable in rooms, greater sense of community? Culture of spectatorship. Is that all we are now? Spectators to our own destruction?

OK, those words above these…the ones that make no sense…were my notes.

I’m glad I’m the CEO of how this blog gets written because I have nixed further discussion of the above topic.

So, there you have it. A finished thought by yours truly…

=AVEB

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Obama’s campaign: the tell-tale heart of an infosocial democracy?

If there was one key takeaway from how Obama has utilized information technology to fund his campaign and communicate with the electorate, it would be this: it works. One day before election day, it’s a smidge too early to tell if Obama the candidate will be successful, but the votes are in and counted on Obama, the infosocial campaigner and fundraiser.

The result: revolutionary.

Infosocial is a term that’s already out there to some extent, but I thought it was a perfect word to describe Obama’s seamless use of the Internet to organize his campaign, disseminate highly targeted information, and publicly raise funds–without taking old school public campaign financing.

The extent of Obama’s campaign success creates one of the biggest post-election questions in my mind: was Obama’s campaign indicative of his vision for how to operate this country? It’s hard to imagine that he would abandon the infosocial infrastructure and strategy that will deliver him the White House. Is this part of “Change We Need” and “Change We Can Believe In?” Will Obama confer with his 300-million person national cabinet on key policy decisions?

It’s an interesting possibility to ponder. An infosocially-powered presidency could be a big catalyst for change. It would be the great equalizer in a democratic system of government where individual voices have long been overrun by the interests of wealthy individuals and corporations. Perhaps the federal budget could be opened up to a binding referendum on each line item. That way, such projects as the infamous “bridge to nowhere” and studying the sex lives of moths would promptly get the axe. In the longer term, it could refocus politicians on tackling issues that citizens really care about–especially if they’re voting with their pocket books, too.

Indeed, the prospects of an Obama presidency are flush with hope, but with it, a lot of wondering about the future.

-AB

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“Saved by zero”

“It’s like the song that never ends, and it goes on and on my friend.”

Remember that little diddly from childhood? I do. How could I not? The chorus burned itself into my psyche at a very early age. Toyota’s latest TV spot, promoting zero percent financing, is going for that same brand of memorable.

I at once both hate and love this messaging strategy. It’s annoying, yet effective. Also, it might be indicative of a larger trend. Pair it with Subway’s “five dollar…five dollar…five dollar footloooooong” mantra, and you’ve got quite a double threat of brain-swallowing, panic-spend-inducing rhetoric. How many more are inviting themselves to this party in an effort to loosen the vice grip people have on their cash in the Bush economy? As many that can.

It’s not a new trick. Not at all. Some of the best advertising in history had its creators cupping their ears as vehemently as they rung their cash registers. Results are what matter, after all.

As an artiste, I really do hate the spot, but my internal Caesar de Stratego can’t help but give it the thumbs up.

-AB

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An introductory blogospheric dinner party with Apple.

Hey people. Welcome to my new blog.

If copywriting puts food on my table, then I suppose this blog is my dinner party. What would you like to drink?

Web copy? Flash demo scripts? Keyword-driven SEO content? Ad copy? Marketing collateral copy? Verbal branding strategy (product names and taglines)?

Any of ‘em go well with what I’m serving–fresh creative thinking, strategy-driven practices, a clear and conversational writing style, and a nice big helping of empathy and understanding for your business and its challenges.

So. That’s the table I’ve set for you. Have a closer look at the feast over at my main website. In the meantime, this blog is the appetizer. And like most appetizers, what I’ll bring you here will be a bit freeform and whimsical…maybe even a little edgy. Sometimes, I’ll even go off the menu and offer up something that doesn’t quite fit in, but it’s all in the spirit of provoking your thinking.

But right now I’m going to stay on-topic and lay on you what I think about Apple’s latest ad campaign. Now I’m a fan of Apple. I currently own a Macbook, an iPod Nano, and have used Apple’s products for 10 years. We all know Apple’s gunning to bring down the mighty PC, but the shot they’re taking at PC here basically amounts to “take care of your house before you criticize mine,” or “Fix Vista, egghead!”

Good advice. So good you should take it yourself, Apple. I’ve worked on many PC’s (desktop and laptop), but never have I had one crack like this until now. This is bush league, Mr. Jobs. Yeah, it’s a known issue. Hopefully the newest generation Macbooks has addressed the problem. And if it has, why not fess up to it? This isn’t a political campaign, Apple. Your computers, OS, and iPods are great, but your customers still need to know they’re going to get service after the sale and make good on defects. Now THAT is a differentiating message you can sink your teeth into. Lead by example. If you fixed the issue, tell us about it and make a clever TV spot about THAT. This way, if I was an Apple newbie and bought a Macbook for the first time in the last couple years, maybe I’d give you a pass for this impetuous slip in quality, and continue to buy Apple computers when the time comes.

-AB

Posted in advertising copy.

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