An introductory blogospheric dinner party with Apple.

Hey people. Welcome to my new blog.

If copywriting puts food on my table, then I suppose this blog is my dinner party. What would you like to drink?

Web copy? Flash demo scripts? Keyword-driven SEO content? Ad copy? Marketing collateral copy? Verbal branding strategy (product names and taglines)?

Any of ‘em go well with what I’m serving–fresh creative thinking, strategy-driven practices, a clear and conversational writing style, and a nice big helping of empathy and understanding for your business and its challenges.

So. That’s the table I’ve set for you. Have a closer look at the feast over at my main website. In the meantime, this blog is the appetizer. And like most appetizers, what I’ll bring you here will be a bit freeform and whimsical…maybe even a little edgy. Sometimes, I’ll even go off the menu and offer up something that doesn’t quite fit in, but it’s all in the spirit of provoking your thinking.

But right now I’m going to stay on-topic and lay on you what I think about Apple’s latest ad campaign. Now I’m a fan of Apple. I currently own a Macbook, an iPod Nano, and have used Apple’s products for 10 years. We all know Apple’s gunning to bring down the mighty PC, but the shot they’re taking at PC here basically amounts to “take care of your house before you criticize mine,” or “Fix Vista, egghead!”

Good advice. So good you should take it yourself, Apple. I’ve worked on many PC’s (desktop and laptop), but never have I had one crack like this until now. This is bush league, Mr. Jobs. Yeah, it’s a known issue. Hopefully the newest generation Macbooks has addressed the problem. And if it has, why not fess up to it? This isn’t a political campaign, Apple. Your computers, OS, and iPods are great, but your customers still need to know they’re going to get service after the sale and make good on defects. Now THAT is a differentiating message you can sink your teeth into. Lead by example. If you fixed the issue, tell us about it and make a clever TV spot about THAT. This way, if I was an Apple newbie and bought a Macbook for the first time in the last couple years, maybe I’d give you a pass for this impetuous slip in quality, and continue to buy Apple computers when the time comes.

-AB